Late Thursday, as rumors swirled concerning the Brown University gunman, the network's Kaitlan Collins posted on social media, highlighting the uncertainty and pointing viewers to her network’s 9pm newscast.
While CNN is certainly not a flawless news source, her message seemed accurate to many. It is one of the outlets where you can find fact-based and largely trustworthy reporting – particularly during fast-moving events like the one unfolding near a New Hampshire storage facility.
A Precarious Position Amid a Corporate Tug-of-War
But the news network, now 45 years old, finds itself in a vulnerable situation as two giant media corporations vie for ownership of its corporate owner, Warner Bros Discovery.
Regardless of who wins, the destiny of CNN has become part of a major game of mergers and acquisitions, instead of as a question of what serves the news-consuming public.
“This is yet another example of the profound systemic issues with roots in decades of regulatory actions,” said Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the Pennsylvania University.
The speculation about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – misses a broader point.
“It gets presented as a corporate drama with key players as the central actors, but there is very little discussion of the societal benefit,” Pickard said.
A Further Element: Political Influence
This situation is complicated by Donald Trump’s opinions about a network he has frequently denounced as perhaps his primary “fake news” antagonist.
Think back to the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive suspension of reporter Jim Acosta’s press credentials, or his clashes with Collins in official meetings.
Trump now claims that the network requires new ownership. You can read that as ownership that will insulate him from criticism and scrutiny. That is one reason why he appears to come down on the side of Paramount Skydance, which has made a unsolicited offer.
Trump has reason to favor that suitor more. For one thing, it is led by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently appointed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the editor-in-chief of that storied news network.
A Possibility of More Turmoil
It is important to note, if Netflix is successful, CNN and other cable outlets would first be spun off into a standalone company. Such a move could be a welcome development to many at the network, but it’s far from a secure position. That setup could pave the way for CNN for a future sale. It never ends.
If you ask Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The prominent critic of big tech’s dominance wrote recently that anti-trust laws should disallow both deals.
“Each proposed deal would be detrimental to the country, and both should be contested by regulators,” Wu argued.
The Fundamental Challenge and a Potential Solution
Regardless of the resolution in this situation, the larger issue remains.
“Our current system is a profoundly system hostile to democracy, but we shouldn’t give in to learned helplessness,” Pickard noted. Regulatory choices – originating in the 1930s and 1940s – helped to create this hyper-commercialized monster, and new policy decisions can tackle it.
Can reform occur in an era where the Federal Communications Commission chair won’t even affirm that the agency is independent? Change is highly improbable now, but that is not to say it will never happen.
Initiatives that support independent news organizations, reinforce local journalism, finance public media, and outlaw the accumulation of media power in very few hands are achievable – they are necessary for a functioning democracy.
Regarding media ownership, bigger isn’t better. And news organizations like CNN shouldn’t be pieces in the latest merger game.